Search Engine Optimization (SEO & GEO)

Alongside classic SEO, we work on GEO: getting your content cited as a source in the answers generated by AI search systems such as ChatGPT, Gemini and Perplexity.

The two aren’t alternatives to each other. A clean technical foundation, semantic HTML and trustworthy content pay off on both sides. What changes is how the content is structured — in classic search the user sees ten blue links and clicks one, while in an AI answer they read a single response and often don’t click anywhere at all. Being in second place means nothing there: either you’re in the answer or you’re not.

What we work on

Technical SEO

Crawling and indexing issues, page speed, mobile responsiveness, structured data (schema), sitemap and robots configuration, duplicate content and keyword cannibalization. This is usually where the technical walls that hold back rankings are.

Content strategy

Which page serves which search intent, finding the topics you’re missing, internal linking architecture. Targeting the same keyword with two pages — keyword cannibalization — is the loss we see most often on small sites.

GEO (visibility in AI search)

Putting the answer up front, question-and-answer structure, structured data, concrete and verifiable statements, and making sure AI crawlers can access the site. That last one is the step most often skipped: many sites block these bots without realizing it because of a security setting at the CDN layer. We cover the details in our GEO article.

Local SEO

Google Business Profile, map visibility, consistency across local directories and a location-focused page structure. In city-based searches, such as searches for Izmir, this is the single biggest factor in rankings.

When do you see results?

SEO is a long-term but lasting investment: the site has to build authority and its technical foundation has to settle in. Organic growth momentum usually becomes clear within 3 to 6 months.

Don’t believe anyone who tells you it will happen faster. If you need fast results, the right tool is Google Ads; planning the two together is often the healthiest approach — ads capture demand right away, and SEO brings your costs down over time.

How we report

We don’t send ranking screenshots. What we measure: impression and click trends in Search Console, position changes on target keywords, organic traffic by page, and conversions. On the AI visibility side, we track whether the brand shows up in the answers to the target questions.

Frequently asked questions

Do you guarantee rankings?

No. Nobody can guarantee how Google ranks a page; we recommend staying away from agencies that offer guarantees. What we commit to is the scope of the work and regular measurement.

Can I hire you for SEO only, even if you didn’t build our site?

Yes. We run a technical review of your current site and put together an improvement plan. If the infrastructure can’t support SEO, we tell you up front — we won’t have you spend money on a problem that a patch won’t solve.

Who will write the content?

We can write it, or we can optimize content you produce. On technical topics, the best content usually comes from combining your expertise with our structure.

Is GEO priced separately from SEO?

We don’t run it as a separate service; it’s part of the SEO work. The two share the same technical foundation.

Do you buy backlinks?

No. Purchased links violate Google’s link spam policies and become a risk in the medium term. We build authority through content and real relationships — a slower path, but one that doesn’t get taken away from you.

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