INSIGHTS

What Is GEO? Getting Visible in AI Search Engines

What Is GEO? Getting Visible in AI Search Engines

People now also ask ChatGPT, Gemini, and Perplexity their questions. GEO aims to get your content cited as a source inside those answers. We explain how it differs from classic…

What Are Core Web Vitals? How Site Speed Affects Conversions

What Are Core Web Vitals? How Site Speed Affects Conversions

Core Web Vitals are the three metrics Google uses to measure user experience. In this post we explain what LCP, INP, and CLS mean and why they directly affect a…